MINI ME / SIZED DOWN, NOT TONED DOWN.
Some kids are in it before they can choose it. Music on in the house, posters on the wall, a brand they will grow into and then grow with. Kids designer streetwear, ages two to five. ++
There is a certain kind of kid this is for. Not the one dressed up in kid's clothes for a photograph. The one who has been at the market since eight in the morning because someone in the house had to see a record. The one who knows the walk from the car to the venue. The one asleep on a coat at the back of a room while a set finishes, and awake for the whole drive home.
They did not pick any of this. They were raised in it. By three they have a favourite song and strong feelings about it. The music was already on. The posters were already up. Taste in a family gets handed down the same way a kid's jacket does, or a favourite pair of kid's jeans, and it arrives long before anyone can explain it.
MINI ME is for that kid. Same denim, same marks, same attitude, cut for someone who cannot spell the brand yet. They will work it out. They usually do.
RAISED ON IT. ++
